You are what you show

In this business, your eyes aren't the window to your soul, your portfolio is. It's also the door to a world of opportunity. That's why it's crucial to give your portfolio the same attention to detail that you would any creative challenge.

Tips for putting together a strong portfolio

First things first

Your resume is your first portfolio piece and must make a good impression. Your choice of typography, layout, information, even paper stock, contribute to what that impression will be. Don't underestimate or short-shrift this important piece of paper.

Put your best piece forward

Your opening sample should be your best, most provoking piece — a springboard into conversation about your work. Leave your next best piece for last, to leave a lasting impression.

8 is the loneliest number

Somewhere between 10 and 20 samples is best. Too many pieces can send mixed signals, as it will invariably be padded with weaker pieces. Make sure you have enough to demonstrate the breadth and depth of your abilities. Still, less is more if all the pieces are strong. Quantity is not a substitute for quality.

Good work speaks for itself

Your work should demonstrate your ability to think strategically. Use stronger pieces as opportunities to talk about your strategic thinking or any special skills you used to execute the project. Your samples should communicate that you can execute on that strategy.

Think paper dolls

Create a portfolio that gives you the flexibility to add and subtract work easily: one that fits a common format. This will give you the ability to customize your portfolio for each interview. The creative samples you take to the interview should match the position you are interviewing for.

Cleanliness counts

Always make sure your samples are clean. You will be showing your pieces to people who recognize and appreciate high quality work. Don't put yourself in the position of having to apologize for materials that are damaged.

Think body double

Create a portfolio that can speak for itself. You may not always have the luxury of being present when it's viewed. So consider adding a brief paragraph for each piece with a statement of the challenge and how you solved it.

Remember your manners

A thank you note that reflects your personality or the design of your resume is not only polite; it's another opportunity to market yourself. Create a leave-behind piece that showcases your strongest pieces. Use a format that will fit in a file drawer, if possible. The interviewer may be looking to hire someone in the future, and you want to be within his or her reach.